Why Our Author Brand is More Important than Ever Before


Kristen Lamb hits the nail on the head with branding! I’m buying a new book this payday. 🙂

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Mike Licht Image via Flickr Creative Commons, courtesy of Mike Licht

For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the moaning and gnashing of teeth already.

Here’s the thing. We don’t have to do social media. No one will take us to writer jail if we don’t. So I will narrow this down. If you simply love the art of writing and don’t necessarily long to be paid for writing, social media is not that big of a priority. Social media is only important for those of us who like money.

Thus, for those of us who want to make a living as a professional author…

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About Calisa Rhose

I'm a mother of three daughters and wife to a wonderful man of 30+ years. I'm also an avid seamstress, polymer clay artisan and diehard crafter always coming up with things to make with, and for, my six granddaughters. Check out my craft site https://lisasfancifulallure.wordpress.com/ when you have a moment. I'm a published author of sensual romance. I write about stubborn men and women who don't take no for an answer, and there's always that golden HEA. Cowboys and first responders are my favorite contemporary heroes to write about. My light paranormal heroes are strong men ready to protect their women--not that they need protecting.

Posted on 09/26/2015, in Pen of the Dreamer. Bookmark the permalink. Comments Off on Why Our Author Brand is More Important than Ever Before.

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