Why Our Author Brand is More Important than Ever Before


Kristen Lamb hits the nail on the head with branding! I’m buying a new book this payday. 🙂

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Mike Licht Image via Flickr Creative Commons, courtesy of Mike Licht

For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the moaning and gnashing of teeth already.

Here’s the thing. We don’t have to do social media. No one will take us to writer jail if we don’t. So I will narrow this down. If you simply love the art of writing and don’t necessarily long to be paid for writing, social media is not that big of a priority. Social media is only important for those of us who like money.

Thus, for those of us who want to make a living as a professional author…

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About Calisa rhose

I'm a mother of three daughters, five granddaughters (with a new surprise on the way), and wife to a wonderfully supportive man. I began writing warm-you-to-the-bones romance as a teen, and the addiction has now morphed into a life of its own. I became a published author in May 2011! I create art and jewelry with polymer clay and beads to relax, and have a passion for sewing for fun. See my art, craft and sewing projects at http://lisasfancifulallure.wordpress.com

Posted on 09/26/2015, in Pen of the Dreamer. Bookmark the permalink. Comments Off on Why Our Author Brand is More Important than Ever Before.

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