Why Our Author Brand is More Important than Ever Before
Kristen Lamb hits the nail on the head with branding! I’m buying a new book this payday. 🙂
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the moaning and gnashing of teeth already.
Here’s the thing. We don’t have to do social media. No one will take us to writer jail if we don’t. So I will narrow this down. If you simply love the art of writing and don’t necessarily long to be paid for writing, social media is not that big of a priority. Social media is only important for those of us who like money.
Thus, for those of us who want to make a living as a professional author…
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